Licensing

Creating the Disney lifestyle.

Innovation, creativity and quality drive everything we do in Licensing. Our people help translate Disney's characters and stories into compelling products and experiences for fans of all ages.

DCP builds merchandise programs for some of the largest and most beloved franchises in the world, including Mickey Mouse and Friends, Winnie the Pooh, Disney Princess and Cars. DCP is also supported by the exciting content imagined by Disney's animation, live action and television studios, and creates original franchises, such as Disney Fairies, that help grow our sister Disney divisions, from films to theme parks. Finally, we go beyond character licensing to drive Disney as a lifestyle brand, appealing to millions around the world with lifestyle products ranging from wedding dresses to fine pens to furniture to tableware.